glo was designed in the UK through a process that involved more than 100 experts across five continents, including scientists, engineers, product designers, tobacco specialists and toxicologists.
The glo device is one unit, with one button, making it simple and intuitive to use. As the tobacco sticks aren’t burned, no ash is produced.
We launched glo in the Japanese city of Sendai in December 2016 and we’re delighted with the progress it’s made since then. glo rolled out nationally in October 2017, going on to account for 50% of the overall category growth in Japan.
We’re also making good progress in other launch markets with a number of other market and product launches planned for 2018 and beyond.